Storytelling Through Visual Design: A Practical Guide
Going LIVE tomorrow — 19 Jan 2022 at 4 PM UTC, Master Class Webinar with Ellen Lupton
What does design have in common with storytelling? In simple terms, design, like storytelling, brings ideas to life. Through thoughtful visual design, you can craft narratives that your help your audience connect with you better and remember you for longer.
In today’s digital landscape, users have lots of information to parse, and lots of products to choose from. To stand apart from the noise, you need to have a unique identity through a story that sets you apart. As a designer, it’s important to know how to elicit the right emotions — both in your users, and in yourself, in your own design process.
To help you develop your storytelling skills, the Interaction Design Foundation is proud to host a LIVE Master Class webinar by writer and designer, Ellen Lupton. Join us on 19 January 2022 at 4 PM UTC to understand how to combine timeless design principles, storytelling techniques and insights from behavioral science and cognition to build your skills in visual storytelling.
What You’ll Learn
- How to use visual design principles to convey action and change
- How to use narrative arcs to design more satisfying products and experiences
- How to recognize the rule of threes and tap into its energy
- How to connect the hero’s journey to user experiences
Through this webinar, you’ll learn to empathize better with your users to understand how they perceive the stories told through your designs. With Ellen’s keen, expert insights, you’ll hone your design skills for the better. Filled with practical takeaways, this webinar will help you elevate your design skills immediately.
How You Can Tune In
Reserve your spot for $50 and keep your questions handy for the Q&A session at the of the webinar. Register here.
You can join the Master Class webinar live. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterward!
Psst: Members of the IxDF get a 90% discount.
Make sure you make the most of it!
About Ellen Lupton
Writer, Designer, Curator and Educator
Ellen Lupton has authored numerous books on design processes and has delivered lectures and workshops around the world. Her books include Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, The Senses: Design Beyond Vision, and Extra Bold.
Ellen is faculty at Maryland Institute College of Art (MICA) and Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum. She received the AIGA Gold Medal for Lifetime Achievement and is a Fellow of the American Academy of Arts & Sciences.
You can follow Ellen’s work and projects on her website, ellenlupton.com
