Webinar with Torrey Podmajersky on UX Writing is on Wednesday, 21 July 2021 at 4:00 PM UTC.
Webinar with Torrey Podmajersky on UX Writing is on Wednesday, 21 July 2021 at 4:00 PM UTC.

Live Master Class with Torrey Podmajersky, Author, Speaker and UX Writer at Google on Wednesday, July 21 2021 at 16:00 UTC (Recording available).

The basics of language are easy, right? We all write emails, texts, and more. So why are so many software development hours spent agonizing over which words will “fix” broken experiences?

Companies have learned that visual and interaction design systems make and save them money — and build customer satisfaction, trust, and brand affinity — but still, many companies ignore words in this equation.

What’s missing is a shared understanding of what makes UX content good. The words should meet heuristic quality benchmarks, align with customer goals and business priorities, and make a measurable impact. …


Photographs of Susan Weinschenk and Guthrie Weinschenk with information about the masterclass — Human Biases: A Practical Guide For Designers, Webinar on 7 July 2021 at 1600 UTC
Photographs of Susan Weinschenk and Guthrie Weinschenk with information about the masterclass — Human Biases: A Practical Guide For Designers, Webinar on 7 July 2021 at 1600 UTC

Live Master Class with “The Brain Lady” Susan Weinschenk and Behavioural Economist Guthrie Weinschenk

In our fast-paced, information-laden world, time and attention are scarce. People often make decisions and experience reactions almost automatically, using mental shortcuts. These shortcuts are just the brain’s way of processing information more efficiently. They help people get through life without feeling overwhelmed by the constant barrage of information they encounter.

Unfortunately, in its efforts to reduce cognitive load, the human brain may default to certain patterns or exclude key information. This manifests in the form of cognitive biases. These biases are intrinsically human — product designers and product users alike are subject to the influence of various biases. …


Cover images of Ellen Lupton’s books: The Senses: Design Beyond Vision; Thinking with Type; Graphic Design: The New Basics; How Posters Work; Extra Bold; Graphic Design Thinking; Design is Storytelling; and Beautiful Users: Designing for Peopl
Cover images of Ellen Lupton’s books: The Senses: Design Beyond Vision; Thinking with Type; Graphic Design: The New Basics; How Posters Work; Extra Bold; Graphic Design Thinking; Design is Storytelling; and Beautiful Users: Designing for Peopl
© Ellen Lupton. All Rights Reserved.

Language appears everywhere in digital communication, from micro-copy and UI elements to long-form articles. An effective typographic design helps users find the content they want.

As a designer, you probably know that feeling at ease and creative with typography takes time and experience. But a little expert advice can make it much easier for you!

To help you understand how to apply basic principles of typography to meet communication challenges, the Interaction Design Foundation is hosting a Live Master Class with Ellen Lupton.


© Aurimas, CC BY-ND 2.0

Wireframes help you quickly ideate and test your ideas. While paper wireframes are the quickest to create, digital wireframes look more polished and presentable. If you are after a pocket-friendly wireframing tool, then look no further!

Depending on whether you prefer browser-based apps or offline desktop apps, how big a project you have on hand and how many people you need to collaborate and share your work with, here are a variety of free wireframing tools for you to choose from. Each has its own advantages and use cases. For the most part, you’ll be able to work with the free apps; however, as your project expands, you may need to upgrade to access additional features or create more documents. …


Headshot of Teresa Torres along with the details of masterclass timings.
Headshot of Teresa Torres along with the details of masterclass timings.
Register for the IxDF MasterClass on Continuous Product Discovery

Conventionally, teams undertake product discovery at the start of building a new product, or as part of big, standalone projects. This is usually a way to validate the team’s assumptions and decisions, rather than a way to discover where product development ought to start from. Many of us are still stuck in a project world. We research to kick off a project, we usability test right before we hand it off to engineers, and our primary means for experimenting is A/B testing.

These methods are better than nothing, but the best product teams are shifting from a project mindset to…


Black and White photograph of a person’s eye
Black and White photograph of a person’s eye

We can probably all agree that accessibility matters — as developers and designers, we want to design digital technology that doesn’t exclude users with disabilities… or anyone else for that matter!

So the question is, why are accessibility considerations one of the first things to get cut from projects when resources or time become scarce?

The reality is many people simply don’t know where to start when it comes to how to make their next product or service accessible. …


A curb cut
A curb cut

Most designers probably agree that accessibility matters: We want to create designs and interfaces that don’t exclude users with disabilities. There are plenty of obvious moral reasons that accessibility matters, but, unfortunately, accessibility considerations are often one of the first things to get cut when resources or time becomes scarce. From a business perspective, it seems reasonable that it’s better to release something that the majority of people will be able to use, than to delay a product or website launch. After all, users with disabilities make up a smaller percentage of the customer group. …


Image of Braille text
Image of Braille text
© Ralph Aichinger, CC BY 2.0

Do you want to get serious about accessibility, but finding it hard to know where to start? Here are 10 principles you can use to get started creating great accessible websites and mobile interfaces right now.

  1. There are four major types of disability — visual, hearing, motor and cognitive. As a beginner, understanding the wide variety of disabilities can get overwhelming. A useful place to start is with visual disability. A majority of accessibility issues can be addressed by accounting for blindness.
  2. Remember to create good alt text (text that describes images). When writing alt text, aim to describe the…


Image source: Pixabay, Public Domain.

Let’s examine a topic we often take for granted to understand what it’s really about. Doing so, you’ll be able to proceed with a broader appreciation of how users engage your designs.

The Overlooked, Misunderstood Nature of Accessibility


Interaction Design Foundation’s Masterclass on How To Be More Efficient with Product Research is on 26 May 2021
Interaction Design Foundation’s Masterclass on How To Be More Efficient with Product Research is on 26 May 2021
Register for the IxDF MasterClass on How To Be More Efficient With Product Research

You’ve carefully planned your research activities, crafted your interview scripts, recruited participants and executed your research plan. As you sift through all your research data, you can almost feel your manager (or client) breathing down your neck — you better have some “aha”-inducing insights and be able to justify all the hours spent on research.

If you work in product research, there’s nothing worse than spending time and effort on a research project only to find that it doesn’t answer vital questions. You want to make informed decisions. However, sometimes research projects wrap with results that breed confusion. Positive responses…

Rikke Friis Dam

I am co-founder of the Interaction Design Foundation - which specializes in education and career advancement for designers through self-paced online courses.

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